We put our heads together and came up with a campaign for Department of Economic Development- Dubai to entice people to get educated about their rights as consumers, and how they can obtain this information.
Know Your Rights
Consumer Rights

What are they?
We put our heads together and came up with a campaign for Department of Economic Development- Dubai to entice people to get educated about their rights as consumers, and how they can obtain this information.
Big & Bright
To grab attention and encourage action
"Know Your Rights" stickers were places in various shops, cafes, malls and other establishments in order to increase awareness and encourage more people to call the phone number on the ad to get more information about consumer rights.
Clever iconography
To go with the text
We are all consumers of something, which is the message we wanted the icons to send; a shopping cart, a shopping bag and a price tag. These icons were relevant to the campaign and more importantly relevant to the audience.
And it worked
There was a positive correlation between the launch of the campaign and the number of calls that came in from people wanting to get more information on consumer rights
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