O2 - RTA Proposal

RTA was in need of an e-manual and annual review book design to document the year's noteworthy projects and accomplishments. This proposal included branding, design, content, creative elements and copywriting.

Inside content

Map design for RTA public transportation routes

Review book and e-manual

Our proposal included designs adapted for both mobile and web. In today's constantly changing digital age, it's so important to ensure that consumers are able to access information from multiple devices in order to maximize reach, exposure, and overall utility.

Annual review book design cover

Premium hard cover design

We wanted our design to be simple but distinctive. The main headline translates to "Create. Move forward. Develop," which clearly represents RTA's identity as innovators in their field.

Unique label feature

Color-coded labels for organization

To make it easier to locate projects and other documents, we designed a distinct color-coded labeling system to ease the process of placing and locating information.

E-manual

The e-manual design was in line with the theme of the annual review book: Distinct, clean and simple.