Relevancy is the main challenge that all our clients here and generally around the world face in their communication strategies. In order to become relevant to their audiences, one must start with the type of content. Brands face questions on how they can gain a space in the market and invest given the current takeover from social media in the communications world. Platforms such as Facebook enable anyone to add content and get data on who views that content. Thus, the answer to these questions lies in allocating money on content. This is how Careem moved from being a small player in the UAE to competing with global players such as Uber.
Read the full Business Year article here: TBY talk to Mohammed Johmani, Managing Director of O2 Network, on the "AI Readiness Index"