Volvo has invested millions in honing their communication efforts to claim the position as the safest car manufacturer in the industry.  However, with “Life Paint” the brand has steeped to a whole new level, venturing beyond the car industry and focusing on road safety as a whole.

The statement reads:

“By 2020, no person will be killed or seriously injured, by a new Volvo”

Check out the video to see how Volvo once again owns being the market leader in the safety category by being able to “transcend touch points and borders”, as said by the design jury at Cannes