We here at O2, have attended the Collaborative & Entrepreneurship summit in Dubai, to showcase our VR Projects that were done for our clients.

We have attended a workshop in the summit that was discussing the term “Growth hacking”! The moderator’s first thing to say was “do you think that hacking can ever be legal?”.

Those words have grabbed our attention to listen … He said that it can be legal if & only if that person was a growth hacker, meaning that he/she is eager enough to experiment across marketing channels to finds the most effective way to grow the business! It does not necessarily mean that you have to be creative but They focus on building and engaging the user base of a business. It doesn’t take a marketer’s place and they’re not better than them, they will have a single goal to attain, which is to grow!

So how does it work?

You don’t have to be a programmer to be a growth hacker! Nor you do have to be unethical! You have to rely heavily on analytics, and right brained as in curious and obsessive about growing the business!

They will need to first define the goals, and implement the analytics to track the actionable goal. Second leverage their existence strength, third execute & optimize the experiment and repeat the whole process over and over again!

The rise of Growth hacking is a promising topic to be considered in this era and every strategy, tactic, or decision should be informed by growth!