Nowadays on social media, its eat or be eaten. In other words, in order for you to stand out from the clutter, you need to be current, and you need to be live.
Ever since Periscope and Meerkat were launched, anybody who wants to be somebody started using it; including brands, media companies, sports teams and many others. Facebook has decided to take a piece of that action, and has created Facebook Live.
It seems to be a promising step forward even though it will only be available to Facebook for IOS users and verified pages. On the other hand, Periscope and Meerkat seem to have acquired a huge part of the market; therefore, the results are yet to be determined.