Word on the street is, Twitter is planning to expand the 140 characters tweet limit.

The question here is, does it need to happen? Many would argue that they need the space and more characters, and many others would say that 140 characters is the whole point of twitter, who wants to read more than that while scrolling through their twitter feed? We say what kind of possibilities can this mean for brands?

Although we feel like 140 characters are the point of Twitter, an increase in the limit would be a great opportunity for us to better express! More space means more content, and don’t we just love content?

An increase in characters will give us a chance to introduce better approaches towards community management and social media coverage. In other words, yes, we believe a slight increase in character limit would be magnificent, as long as its not too much!