Advertising is becoming a huge aspect of social media platforms. Seeing as Snapchat is a little behind in this specific part in competition with other platforms such as Facebook, Youtube, Instagram, and Twitter; it’s taking a great step forward into catching up with the competition.
Snapchat is building a new Ad technology platform that will indeed get it in the game with the other giants in the market when it comes to ad revenue. After getting some criticism in their advertising offerings, they developed this platform with improvements in the process. Building such a platform is with no doubt what they need for a positive push forward into the market, and it could be profitable to a very high extent.