very social networking service is trying to be everything for everyone by implementing similar designs and features to each other.
One example Twitter, they have been adopting similar features to Facebook in their design and cover photo. They recently rolled out a new feature to rescue itself with longer tweets and animated GIF. Twitter is allowing its users to reply to comments with an animated GIF, you can choose from several categories such as happy dance and Yolo. Although It looks a bit like the Facebook messenger GIF button but it’s also a great business move for them. It is heck of a lot of fun and can be what twitter needs at the moment!