Today’s Social Media platforms has been acting as one huge megaphone for the voice of the customers that is considered to be the most powerful concept in marketing!
It has played a role in peer recommendations to play a much greater role in purchasing decisions. In the past, brands may have focused on popular bloggers and celebrities but today there is a new wave of “everyday” consumers that can have just as large an impact as the old traditional way!
So what’s is an influencer?
When a brand identifies an influencer, the first thing they consider is the influencer’s number of followers on Social Media Platforms & how engaged the followers are to those influencers!
Influencers are considered a new wave in today’s world as they hold the power and can impact one’s purchasing decision. It’ll be our job to cater to them!